Paul Smith Men’s Spring-Summer 2020

Paul Smith brings back the 70s era of optimism and happiness with modernized looks for the flaming season. While poppy colors are used they remain elegant and well-tailored, showcasing what Paul Smith does best.

“The collection’s colours nod to a Pop Art palette building from pastels of dusty pink and caramel to electric hues of strong yellow and blue. A screen print floral is filled with the DIY attitude so common amongst the people Paul encountered on his Seventies trips. Flashes of a graphic rabbit are a take on Pop Artists’ re-appropriation of iconic brand logos. Famed for his love of rabbits Paul re-appropriates his own icon in Pop Art style.”

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